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How to Bag an Easy 15% from the "Mass Affluent"

New Issue Posted 2 Hours Ago By Greg Guenthner.

But these mass affluent sorts have the loyalty of a hooker. They'll dump one high-end brand for another at the first whiff of a better deal. And a company's profits can go poof if it doesn't figure out in advance what the hell this bunch wants next season.

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